CleanTec

Cleanliness you can rely on.

For CleanTec we designed and delivered complete branding and a custom website that combine simplicity, professionalism and technical precision. The aim was to create a visual identity and online presence that reflect the cleanliness, reliability and quality of their technical cleaning and industrial maintenance services.

What we created for Cleantec:

Naming and slogan: we proposed the name Cleantec, which reflects both cleanliness and technical precision, and added a fitting slogan: "Cleanliness you can rely on."

Market and competitor analysis: we reviewed the competition, mapped how other brands approach the market and looked for the space where Cleantec can naturally stand out.

Defining the brand's strengths: a reliable team, precision, discretion, eco-friendly products and modern equipment.

Communication strategy: we set the brand's tone of voice as professional, calm and respectful, yet human and clear.

Visual identity: we created the colour palette, typography, graphic elements and photography style that present the brand in a clean, trustworthy visual language.

Sample copy and marketing outputs: we wrote copy for the website, social media and print materials.

Custom web design: a responsive, clear and intuitive website that communicates the company's expertise and focus.

Complete SEO: from the technical structure to the content strategy, we made sure the website appears in top positions in search.

First place in Google: after optimisation and launch, CleanTec ranked first in Google results for keywords related to cleaning and technical maintenance.

Tone of communication and copywriting: clear, factual and trustworthy language that reflects the reliability and quality of the services.