Hair atelier & head spa
VELUNA
A self-initiated concept for a luxury hair atelier. A complete brand, from the logo system through stationery and a product line to a bilingual website.
Context
VELUNA was created as a self-initiated ReVisual project to show how a premium hair salon can feel consistent at every touchpoint, from an invitation in an envelope to a booking on the website. Hair care is the main service, with head spa as an addition.
Goal
To create quiet, timeless luxury without loud effects, in a strict palette of wine, cream and warm neutrals, and carry it through identity, print, social media and the website.
What we created
- 01
Logo system
VELUNA / Hair Ritual wordmark, VA monogram and a radial emblem for different sizes and uses.
- 02
Visual identity
A colour palette with wine as the lead colour, typography and graphic elements inspired by the delicate texture of a flower.
- 03
Stationery and packaging
Business cards, an invitation with envelope and wax seal, a product line, hair clips and accessories.
- 04
Social media and campaign
Instagram visuals, city posters and a short video.
- 05
Website CZ / EN
A bilingual website with a service price list, a demo booking and scroll interactions.
Next step
Tell us where you want to go. We will plan the route together.
The first consultation is free and without obligation. We go through your goals, and afterwards you receive a proposed solution with an indicative price.
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